What's Reputation Management
Known as the practice and effort to influence what as well as how people interact with your brand online. Most of the reputation management work happens mostly online. What does this mean? It means that since it’s online, like always, you cannot control what a person thinks yet you can control what they see. Which in turn shapes the way they think. The way this works is through practices in which gain the trust of arbiters of reputation like Google, Yelp, online publications and YouTube are often targeted.
Good reputation management systems and practices lead to an increase of sales. Why? Because reputation is everything, if no one trusts you no one will buy from you no matter what.
With a good reputation management plan, you can clear the way for positive messages to have the maximum effect. The better your reputation, the better your conversion rate.
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