With over 800 million monthly users active on the site. More than 60 million photos are posted each day, and 1.6 billion daily “likes” are given. With such large numbers of people, it’s a given that the platform is an influential space yet you won’t really benefit from this audience without the right kind of content to stay relevant to current followers while also bringing in new ones.
But it can be hard to know which kinds of posts work best for growing your audience, don’t struggle more than you might need to by learning from our powerful Instagram marketing tips that you can use to benefit from this popular platform marketing-wise.
1. Switch To A Business Profile –
Before starting to promote your content on Instagram, be sure that you have an Instagram Business Account. Just head to your settings and click on “Switch to Business Profile” to get started. There are some clear benefits to having a business profile. For example, followers can click on your contact button to get in touch with you right from your Instagram page just like they would from your website. A business profile allows you to create and publish Instagram ads without needing to use Facebook’s advertising tools. A business account also includes access to analytical tools, insights which provide accurate stats about the impressions and reach of your posts. Ideal for content improvement specifically for your target demographic and ideal audience.
2. Use Free Instagram Tools –
If you have past experience using Facebook ads then you’ll notice quickly that Instagram’s business profiles are nearly identical t0 the business accounts on Facebook. Through Insights, you can view statistics like impressions, engagement data, and more.
You can even get a breakdown of the demographics of your followers, including information on their age, gender, location, and most active hours. Insights aren’t just generalized, either. You can get specific insights on posts for the week that show you how many impressions you earned for that time period and what your top posts were. These free tools are priceless because you can use them to understand exactly how users are interacting with your content. The more that you know about how users are interacting with your posts, the better you can adjust your content to boost engagement.
3. Create Sponsored Ads –
Instagram ads have become more and more effective as the platform has grown in popularity, one of the best parts especially regarding ROI is the fact that the ads allow for you to control exactly how much you want to spend on them by setting an ad budget. You can showcase just one sponsored ad or multiple ads with the carousel feature.
This gives brands the ability to target their audience in a whole new way. Before sponsored posts, only users following your account could see your updates and photos. Now, brands can promote their photos to anyone that fits their target audience to increase their reach further than ever before. Keeping your buyer persona in mind is crucial for your content to flourish organically and grow in engagements.
4. Use Instagram Stories –
A feature very similar to Snapchat stories, this specific feature allows you to generate thorough leads if utilized properly. They’re only live for 24 hours, but Stories can be saved to any of your devices and reused at a later point. Rather than appearing in the news feed, Instagram Stories appear in a small area above it.
5. Generate A Wider Reach Partnering With Influencers –
If you want to reach potential customers on Instagram, the fastest way to do that is through influencers who have already built an audience with a large following. More and more people are buying services or products based on what they see in their feed from the influential people they follow. They trust them. If you partner with the right industry influencer, you can get your brand out in front of those users. The first step is to try and identify a few influencers that have an audience that is relevant to your product or service.